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Our Principles

Five principles that guide every decision we make.

  • Human dignity

    We protect the dignity of the people we serve and respect their privacy in photographs and stories.

  • Impartiality

    We deliver aid according to need, without discrimination by language, race, nationality or sect.

  • A trust (amanah)

    Every donation is a trust we will answer for in this world and the next; it is used for the purpose it was given.

  • Accountability

    We document and publish every distribution and are open to our donors' questions.

  • Independence

    We have no organic ties to any religious community, political party or political organisation.